Graphic design || Product design || Psychology
The "Bliksticker" is a sticker that allows you to easily close your can after consumption, store it, and return it to a recycling point of your choice.
This is a concept project and not in collaboration with Statiegeld Nederland
The idea behind this concept is to give people who use cans the ability to easily close their can and take it to the nearest recycling point. This way, people are more likely to actually return their can.
The "can sticker" aims to make this process as simple as possible, so that sealing and carrying the can feels like an achievable and logical step for users. The goal of this concept is also to use psychological principles, such as consistency and commitment, to encourage the desired behavior.
Thus, the can sticker focuses on increasing the likelihood that people will return their can instead of simply throwing it away. It does this by offering a clear action as a first step. This encourages users to take their can to the recycling point because the process is easy, and they are intrinsically motivated to make a positive impact on the environment.
